leagues share that revenue equally among their franchises.
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The NHL, meanwhile, inked media deals that will pay it just $625 million a year beginning with the 2021-22 season and has no teams in the top 50. MLB will get an average of $1.84 billion a year from its national media deals beginning next season, a 19% increase, while the NBA will take in an average of $2.6 billion a year through 2024-25 on its current deal.
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The NFL recently licensed a decade of TV rights for $10.3 billion a year starting in 2023, an 80% increase over the current deal. The Premier League leads the soccer world with a domestic media rights deal worth $2.18 billion annually and is the best-represented soccer league on the ranking, with five teams. The 50 teams on this year’s list come from four sports-football (26), basketball (9), soccer (9) and baseball (6)-all of which are propelled by ever-escalating media rights deals, the single biggest factor to land in the top 50. Those numbers look even better for the Steinbrenner family, which bought MLB’s New York Yankees for $8.8 million in 1973 and have since added Yankee Global Enterprises (which owns 20% of Major League Soccer’s New York City FC), become the largest equity holder in YES (the most-watched regional sports network in the country) and picked up a piece of Legends. The team delivered operating profits of $425 million on revenue of $980 million in the 2019 season, record results for the franchise. He bought the franchise in 1989 for $150 million and has since added a number of big-ticket amenities, including a modern stadium stacked with luxury boxes, a new corporate headquarters and practice facility called The Star, a merchandising business and licensing arrangement with the NFL, and an equity stake in the stadium management company Legends, as well as investments in e-sports and a platform built to support youth sports. Take Cowboys owner Jerry Jones ( net worth: $8.8 billion).
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The billionaire owners, who pay ever-larger sums for their trophy assets, have proved they are adept at finding ways to mine those trophies for value. It’s not just the games they play that are bringing those returns.